Alex Cooper, the creator of the popular podcast Call Her Daddy, is making a significant move in her career. According to sources, she is leaving her talent agency, United Talent Agency (UTA), and is in discussions with other agencies. This decision comes as Cooper continues to expand her media empire, which includes a recent investment of $500 million from WTSL, a Silver Lake-backed firm. The investment aims to fuel the growth of her media company, Unwell, which encompasses a range of podcasts, live events, and a film and TV production arm through acquisitions.
However, Cooper's journey hasn't been without challenges. Bloomberg reported the closure of her beverage brand, Unwell Beverage Co, later this year, and Vanity Fair highlighted staff turnover and uneasiness within her team. Despite these setbacks, Cooper remains a prominent figure in the podcasting world, thanks to the success of Call Her Daddy. Her influence has attracted attention from other agencies, with CAA reportedly being a potential destination.
The talent agency's role in Cooper's career is notable, having negotiated a substantial $100 million deal with SiriusXM for her podcast. This deal underscores the agency's ability to secure lucrative partnerships for its clients. Additionally, the agency represents other top creators, such as MrBeast and Charli D'Amelio, further emphasizing its influence in the industry.
The speculation surrounding Cooper's departure from UTA and her potential move to CAA adds an intriguing layer to the story. It raises questions about the dynamics between talent agencies and their clients, as well as the motivations behind such significant career shifts. As Cooper continues to navigate her expanding empire, the industry will be watching closely to see how her new agency relationship unfolds.
